Amy Alford

Head of Creative Services

Level
Senior
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

Projects

About me

Obtained a degree at Leeds Metropolitan in Media and Popular Culture followed by a diploma in Fashion, Media and Communications at the London College of Fashion. Subsequently secured two London based internships before relocating to Leeds for a digital marketing role at a music events company back in 2013. Spent 32 months at an integrated marketing agency before moving to four23 a London based events and communications agency. Moved to VCCP Retail as a Project Manager, now the Head of Creative Services leading a team of 6 producers.

Locked Pro Plan feature

Skills

  • Creative Concepts
  • Production/project Management
  • Creative Content
  • Marketing Communications
  • Event Management
  • Brand Strategy
  • Account Management
  • Creative Producing
  • Creative Services
  • Advertising Campaigns

Companies I’ve worked with

  • Four23

    Four23

    • Design
  • URBN

    URBN

    • Fashion and Textiles
  • L

    Live & Breathe

    • W

      WARL (VCCP Retail)

      Work history

      Currently

      Head of Creative Services

      VCCP Retail

      Mar 2019
      • London, United Kingdom
      • Full Time

      2019

      Project Manager

      WARL (VCCP Retail)

      Jul 2018 - Mar 2019
      • London, United Kingdom
      • Full Time

      2018

      Project Manager

      Four23

      Dec 2017 - Jul 2018
      • London, United Kingdom
      • Full Time
      • Left as company went into liquidation. • Account management responsibility across: Swatch UK, Reebok and Adidas Global, with Adidas UK being my core business. • Leading and managing a range of communication-based projects: retail executions, promotional events, product launches, app design and development. • Specialising in event management from creation to delivery: planning, design, execution, budget monitoring and reconciliation. • Building and maintaining strong relationships with suppliers, clients and internal teams: leading project teams, problem solving and risk management. • Working closely with the Creative Director and Planning team to help develop briefs that both hit the problem and surprise the Client. • Maintain a reactive and proactive attitude to all projects, problem solving and going above and beyond to ensure briefs are answered, deadlines are met and results achieved.

      2017

      Account Manager

      Live & Breathe

      Feb 2015 - Dec 2017
      • Leeds, United Kingdom
      • Full Time
      • • Account Management responsibility across Wyevale Garden Centres, World Duty Free/Dufry Travel Retail, Arrow Private Hire and Pelican Engineering with Wyevale Garden Centres now being my core business. • Managing a range of projects from concept to delivery: website development, instore communications, email marketing and digital, direct mail and motion graphics. • Delivered successful results for the World Duty Free 'Style Goes Live' campaign which incorporated experiential marketing, motion graphics and social media: stores saw an increase in both penetration and conversion with the overall campaign receiving publicity amongst industry professionals. • Managed and delivered the international new season campaign for World Duty Free for 5 global markets consisting of over 800 artwork elements. • After 8 months awarded the responsibility of managing all motion graphic projects for World Duty Free. • Assisted in the new business win for Arrow Private Hire and Pelican Engineering - subsequently managing Arrow's rebranding and website development project alongside Pelican's website redevelopment and promotional film project. • Responsibility for originating creative briefs whilst leading and participating in creative brainstorms. • Ensure quality, timely and profitable delivery of all projects through effective relationships with colleagues, clients and suppliers. • Line management responsibility for an Account Exec on Wyevale Garden Centres. • Copywriting for new business pitches, email marketing and social media campaigns. • Seconded to Basel, Switzerland in January 2017 to work 2 days a week on the Dufry Next Generation Store Project. This project will launched 7 global stores each with advanced, stylistic and innovative digital technology. Working alongside senior marketing members to coordinate content, assist, direct and participate in creative and strategic meetings and project manage the day to day. • Promoted to Junior Account Manager in March 2016 then Account Manager January 2017. • Recently transferred to the London office working on the biggest integrated account, Wyevale Garden Centres.

      2015

      Freelance Social Media Analyst

      IMP Media

      Dec 2014 - Feb 2015
      • Leeds, United Kingdom
      • Freelance
      • • Using online tools to monitor a host of social media sites. • Investigating reputational issues and identifying sources and influencers. • Summarising stories as they unfold on social media. • Analysing sentiment and noise on various topics. • Alerting our clients to relevant issues and opportunities. • Moderating comments on social media posts. • Supporting the social media content team.

      2014

      Freelance Marketing Assistant

      Audio Technica UK

      Jun 2014 - Oct 2014
      • Leeds, United Kingdom
      • Freelance
      • • Organising the distribution of products to both press and brand endorsers. • Assist with the organisation of events and exhibitions. • Implementation and management of UK social media channels – Facebook, Twitter, Flickr. • Creating and implementing email campaigns via mailer CMS and Mailchimp. • Liaising and communicating ideas with graphic designers for branded artwork – social media, e-flyers and other marketing assets. • Using Adobe creative suite - Indesign, Illustrator & Photoshop to create and complete any necessary marketing collateral. • Brand awareness - building relationships with bloggers, industry professionals and local promoters. • General day-to-day administrative tasks.

      2014

      Digital Marketing Assistant

      Sound Channel LTD

      Nov 2013 - May 2014
      • Leeds, United Kingdom
      • Full Time
      • Made Redundant due to financial cutbacks. Hideout Festival • Account management of digital marketing assets. • Implementation and management of social media – Facebook, Twitter, Instagram & Tumblr. • Content creation for social media platforms, branded website and Tumblr blog. • Website management - updating and monitoring websites, including industry/brand news, banners/ads, hotboxes, navigation bar and general content. • Creating and implementing email campaigns via mailer CMS and Mailchimp. • Liaising and communicating ideas with graphic designers for branded artwork – web content, social media, e-flyers, web banners and other marketing assets. • Produced monthly report of brands progress - analysis of digital audience, growth & future development. Canal Mills • Content creation,implementation and management of social media platforms - Facebook, Twitter, Instagram, branded website and brand blog. • Creating and implementing event launch campaigns – contacting press and creating digital assets. • Website management via CMS system - updating and monitoring websites, including industry/brand news, banners/ads and general content. • Produced monthly report of brands progress - analysis of digital audience, growth & future development. • Creating and implementing email campaigns via mailer CMS and Mailchimp. • Manage and organise online spends, creating social media advertising campaigns. Mono_cult, Wax:On & The Garden Party • Control and management of branded social media sites: Facebook, Twitter & Instagram. • Creating and implementing event launch campaigns - contacting press and creating online marketing collateral. • Plan and develop regular and engaging e-flyers including brand news & updates, using CMS and Mailchimp. • Liaising with external PR companies and Press.

      2013

      Team Leader/Visual Merchandising Assistant

      URBN

      Feb 2013 - Nov 2013
      • London, United Kingdom
      • Full Time
      • • Swift progression through the company: sales assistant to senior sales then promoted to Team Leader • Responsible for the implementation, management and content creation for store social media page and branded blog. • Supervisor responsibilities including interim departmental management. • Visual merchandising: mannequin dressing, merchandising and product placing.

      2012

      Digital Marketing and Events Intern

      Margaret_

      Aug 2012 - Nov 2012
      • London, United Kingdom
      • Internship
      • Kopparberg UK • Assisted with the organisation of the new Kopparberg communication campaign ‘The Un-establishment’. • Client liaison, plus close interaction with affiliated partnerships. • Management and content creation for Tumblr, Kopparberg UK, Twitter and Facebook. • Market research and analysis of the digital audience and assistance in the formulation of digital marketing strategies. Lola&Grace (Swarovski) • Implementation and management of social media platforms, website and blogs. • Market research and analysis of the digital audience. • Assisting in the formulation of digital marketing strategies. • Assisting in the management of offline events. Nintendo • Copywriting for various eCRM pieces. • Assisting with event management and organisation. • Managing the public relations for related events. • Involvement in the running and organisation of the Nintendo 3DS New Art Academy event at the V&A.

      Education

      2012

      HE Diploma Fashion Media and Communication

      London College of Fashion, UAL

      Sep 2011 - Jun 2012
      • London, United Kingdom
      • Fashion media and communication covers all communication, PR, journalism, photography, fashion history and styling. This course explored all of these subjects and how they are linked to creating an image and ultimately selling fashion. The course included: • Ideas and research, importance of inspiration • Fashion media in popular culture, fashion media landscape and audiences • Hype, marketing, advertising and branding. • Academic fashion theory • A look inside the fashion industry. • Writing and reporting fashion for different media • Styling: what goes into making a fashion image • Role of public relations • Photography • Fashion writing – review, report, research, feature treatments The final assignment consisted of organising and managing a photoshoot from creation to complete. This involved planning to delivery for the photography, lighting and styling to then produce and design an 8 page spread for a mock magazine.

      2011

      BA(Hons) Media and Popular Culture

      Leeds Beckett University

      Sep 2008 - Jul 2011
      • Leeds, United Kingdom
      • A dynamic course examining and exploring cultural trends and media industries. The power and effects of the media are all around us, and you will be able to engage with the most current influential forms of mass communication - the internet, television, radio, popular music and cinema. Outside of studies: • Event management and organisation • Charity events • Event promotion