About me
An established and successful Project and Creative Operations Lead with 10 years experience working across agency and in-house teams, focussing within the retail sector. Experience leading multi-disciplinary teams, successfully delivering integrated 360 campaigns from a local and global level managing budgets of up to 1.5M. Proven success creating, implementing and driving operational change from an account and business level with an on-going aim to improve recoverability, profitability and streamline project workflow.
Projects
- Adicolor x ASOSAdicolor, the revived sports apparel collaborated with ASOS for their SS18 collection. Launching the brightly coloured Adicolor popup store in the heart of Truman Brewery, Bricklane. The playful themed store featured rubix cubes, blow up aliens as well as the chance at winning VIP tickets to Bestival by shopping the Adicolor collection in store. Working as the project lead, myself and a team of project managers managed the delivery, creative concepts and production of the week long pop up store
- Dufry Next Generation Store - MelbournePart of a 7 global store renovation project in 2017 - the Next Generation Stores were designed to create a fully immersive shopping experience. Using the latest and innovative technologies to enable targeted and relevant communications to customers. Screen content adapts hourly to match the passenger profile and different products are showcased throughout the day, so the most relevant ranges are shown to the particular passenger demographic at any given time. I was seconded to Basel, working
- Kopparberg Ün-Establishment Campaign 2012The idea of Ün-Establishment is showcase un-established, creative and talented individuals who “jump the mainstream to find the extraordinary”. Bringing together collectives, musicians and artists who don’t fall into the rut of populism and celebrating creativity in all shapes and forms. Hosting a range of events, collaborating with up-coming names in the creative industries from music (DJ Eats Everything) to art (Margot Bowman) to science (Super/Collider) to gardening (the Pothole gardener).
Work history
Senior Creative Operations ManagerGousto
London, United KingdomFull Time
Managing the internal Creative Studio, acting as the Creative Operations Lead to the business. To manage and implement new creative processes and systems, ways of working and effectively manage project delivery.
• Creative Leadership: An active member of Creative Senior Management team, engaging with the creative team and wider business to maintain team camaraderie and supporting with development opportunities to up-skill team members and expand internal creative offering.
• Creative Process Innovation and Implementation: Driving continuous process improvements to deliver against growing and evolving business needs, ensuring inefficiencies are identified and ways of working are optimised to deliver best in class creative work.
• Traffic and Resource Lead: Managing an efficient workflow for all creative projects, outsourcing, brief vetting and effective project planning to ensure project information is clear, concise and briefs delivered to specification.
• Project Management Oversight: Oversight of all creative projects, creating timing plans, facilitating collaboration, strong communication and providing input across teams to ensure projects are delivered on time and to budget.
• Commercial Acumen: Effective management of all creative budgets and cost effective resource solutions.
Head of Retail Creative ServicesVCCP
- London, United KingdomFull Time
Leading the Retail Creative Services, Traffic & Resource and Operations department, acting as the lead for building agency processes, managing project intake and facilitating smooth project workflow.
• Resourcing Management and Oversight: Overseeing the agency resource schedule for strategy, creative, design and artwork. Creating thorough resource plans for the agency, resource planning and problem solving, outsourcing, trafficking and chairing agency project planning meetings.
• Project Management and Oversight: Project Director for McArthurGlen and Bensons for Beds whilst overseeing all retail accounts. Leading 360 creative campaigns, pitches to POS, creating detailed project plans, guiding multi-discipline teams to ensure best in class creative to our clients, on time and on budget.
• Agency Process Implementation and Innovation: Continually enforcing agency processes to ensure the highest standard of work, identifying issues and implementing change where necessary.
• Commercial Acumen: Constantly looking at ways to improve profitability by reducing freelancing costs, streamlining workflow and creating cost effective resourcing solutions. Working with Business Directors to create and oversee all project budgets, running project reconciliations and leading project wash up meetings to identify causes of project overburn.
• Agency Leadership: The operational lead within the Retail Leadership team, helping to carve and drive agency objectives, new business targets and best in class creative work.
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Skills
- Production/project Management
- Event Management
- Creative Producing
- Creative Services
- Creative Production
- Department Leadership
Education
HE Diploma Fashion Media and CommunicationLondon College of Fashion, UAL
- London, United Kingdom
Fashion media and communication covers all communication, PR, journalism, photography, fashion history and styling. This course explored all of these subjects and how they are linked to creating an image and ultimately selling fashion.
The course included:
• Ideas and research, importance of inspiration
• Fashion media in popular culture, fashion media landscape and audiences
• Hype, marketing, advertising and branding.
• Academic fashion theory
• A look inside the fashion industry.
• Writing and reporting fashion for different media
• Styling: what goes into making a fashion image
• Role of public relations
• Photography
• Fashion writing – review, report, research, feature treatments
The final assignment consisted of organising and managing a photoshoot from creation to complete. This involved planning to delivery for the photography, lighting and styling to then produce and design an 8 page spread for a mock magazine.
BA(Hons) Media and Popular CultureLeeds Beckett University
- Leeds, United Kingdom
A dynamic course examining and exploring cultural trends and media industries. The power and effects of the media are all around us, and you will be able to engage with the most current influential forms of mass communication - the internet, television, radio, popular music and cinema.
Outside of studies:
• Event management and organisation
• Charity events
• Event promotion