Adicolor x ASOS

Adicolor, the revived sports apparel collaborated with ASOS for their SS18 collection. Launching the brightly coloured Adicolor popup store in the heart of Truman Brewery, Bricklane. The playful themed store featured rubix cubes, blow up aliens as well as the chance at winning VIP tickets to Bestival by shopping the Adicolor collection in store. Working as the project lead, myself and a team of project managers managed the delivery, creative concepts and production of the week long pop up store and colour tasting event launch with Benji B and The Robin Collective. Working with Adidas, ASOS, The Robin Collective, Truman Brewery and Bestival to develop and bring the concept to life.