Dugout Bar, London Bridge - Branding

  • Eoin Norton
Belushi’s UK, opened a new venture in 2014 with the launch of The Dugout Bar in London. The premise was to open an american style ‘man-cave’ of a bar to re-ignite the sports bar sector. I was tasked with developing the brand and coordinating with the marketing and interior design teams to create a functional branded space for project. The key elements of the project were based around Americana sports themes and the passion for sport.