DUNDAS – Logo Identity & Branding

  • Tom Winslade

Logo identity design and branding for DUNDAS; the eponymous fashion house founded by fashion designer and creative director, Peter Dundas. With DUNDAS’ clientele including icons such as Beyoncé, Michelle Obama & Kim Kardashian, we redeveloped the brands logo identity to set an iconic standard of its own. The logotype is comprised of timeless, hand-rendered lettering; reflective of Peter’s tactile approach to his craft. In support, the fearless Panther emblem finds its shape being defined by the ‘D’ of its counterpart.