Instagram: winslade I’m a multidisciplinary creative based out of London, UK. Working primarily in art direction, graphic design and creative direction—my core speciality is brand design; from developing a visual identity and language from the ground up, to fine-tuning and focusing an existing line of communication and brand narrative. Being immersed in the worlds of art, music and fashion, my connection to global street culture is deeply rooted in my work and consistently informs my creative output. This constant stream of inspiration ensures I am producing a level of work that is not simply aesthetically pleasing; but principally authentic, relevant and with purpose.Locked Pro Plan feature
Prevalence Creative Co. is a multidisciplinary creative studio based in London, working globally. Whilst providing a large range of creative services, we specialise in enhancing a brand's identity through expertly executed visuals, direction and curation. From laying the foundations for a new company through design, to developing an existing brand personality through innovative content creation — our consistent aim is to amplify the narrative of any brand, large or small, with an awareness of their personality and a sensitivity to their target demographic. — Services: Brand Identity + Communication, Graphic Design, Art Direction, Editorial Production, Content Creation & Creative Consultancy. Select clients: Academy Music Group, adidas, American Apparel, Bacardi, Def Jam Recordings, EMI, Highsnobiety, Hypebeast, The Hundreds, Martini, PUMA, Red Bull, Sony Music, Stüssy, Universal Music Group, Vans. Work featured on: Hypebeast, Complex, Highsnobiety, Vogue, The Hundreds, The Fader, i-D, Hypetrak, The Source. www.prevalence.co
Editorial contributions for The Hundreds (www.thehundreds.com). With The Hundreds being regarded as one of the leading voices in street culture, I was enlisted to create content for the brand as a growing media platform. Based on the ground in London, typical editorial work includes; interviews, photo editorials, event coverage & op-ed writing – as well as curating the brand's "The Playlist" music series.
Lead designer for UK streetwear brand, indcsn. As a brand I had watched grow in the years previous, it was a pleasure come on board to head up indcsn's creative output for several seasons. My responsibilities included; Graphic Design, Branding, Illustration, Product Development / Consultancy and Communication Design.
Between the years of 2007 and 2013, during my years of study at college and university, I worked as a young freelance designer with a steadily growing list of clients. My initial industry experience fell within the music industry and streetwear subcultures, working with numerous bands / musicians and independent clothing brands. Common project specifications included; Graphic Design, Merchandising, Branding & Art Direction.