The DURBAN ICC is Africa's leading convention centre, and has been for nearly 20 years. Having been brand guardians of the account for several years already, they approached us to do something special for their 21st anniversary edition annual report. The idea came about to encase the hardcover book in a case of its own, that had to be opened outwards to reveal the report within. Multiple print techniques were used on this job, helping to lift it to another level of luxury.