Durban International Convention Centre (DURBAN ICC) • Brand Guidelines

Having had the chance over the years to help rebrand the DURBAN ICC, the time had finally come to put together a complete Corporate Identity Guideline. We undertook to explain in detail all the unique structures that had been created to help the DURBAN ICC brand across all of its channels of communication, including and not limited to onsite signage both inside and outside the Centre. (By this point we had successfully helped to rebrand the entire site, from flags, banners, signage and way-finding elements). The project culminated in a digital booklet that can be given to any service provider the DURBAN ICC chooses to use, and be assured in the knowledge that their brand communication will remain consistent. Providing the guidelines are used correctly!