Dyson x MarinaTex Brief

For one week, Dyson held a brief to design a branding solution for a plastic alternative, MarinaTex. I designed a logo and motion graphic for social media, as well as an icon that would be a secondary brand for products that use MarinaTex. I presented this to the Dyson team, showing my thinking (based around giving a voice to nature) and an icon set that sets itself apart from icons that you find on bottles, wrappers and plastic bags, while reflecting the tone of voice of MarinaTex. Bonus photo: me and some other amazing designers looking very chuffed to have won Dyson fans.