Projects credited in
- Dyson x MarinaTex BriefFor one week, Dyson held a brief to design a branding solution for a plastic alternative, MarinaTex. I designed a logo and motion graphic for social media, as well as an icon that would be a secondary brand for products that use MarinaTex. I presented this to the Dyson team, showing my thinking (based around giving a voice to nature) and an icon set that sets itself apart from icons that you find on bottles, wrappers and plastic bags, while reflecting the tone of voice of MarinaTex. Bonus photo
- Dyson TrainingAn R&D inspired learning experience. This fully immersive and theatrical learning environment took sales staff through a scripted journey with hands-on exhibits, interactive activities and clearly segmented audience scenarios that helped learners to understand how to better sell various SKUs to consumers.
- Dyson RethinkersThe insight Dyson are growing fast, so they need to recruit a wide range of talent around the world. But they have to compete with the world’s biggest and most innovative tech companies. To help Dyson stand out, we honed in on the one thing that unites the top talent in every category: their innate desire to prove they are the best. The idea Inspire the world’s brightest young minds with a cryptic series of online challenges. We created Rethinkers, the ultimate test of the core qualities that de
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