E-newsletters and Email Marketing as Some Offline Marketing Examples as Publications Coordinator

  • Emma Spence

This is an example of the Monthly E-newsletters I would create using the ESP system Campaign Monitor. I would edit the images in photoshop and collate the book review information, writing an editorial introduction, uploading all other written information, proof reading and editing. Creating the E-newsletter from the Campaign Monitor template, writing in all of the URL link codes. A/B testing the newsletters before launch, scheduling the launch of the E-newsletter for the arranged deadline, updating and maintaining the subscription list on the system. Using the internal ESP analytics to improve viewer engagement. Liaising with the internal and external print and Design departments I also coordinated the content for offline magazine adverts, flyers, brochures, pamphlets, and book covers.