Powered with strong content creation and management skills; with leadership in marketing planning and strategy, lead generation, content engagement strategy and social media marketing. Creative marketing professional with success leading marketing and content lifecycle to deliver successful ROI campaigns. Tech-savvy: proficient in utilising software tools for optimising marketing efforts within agency, events, music, FMCG, Not-for-profit, and publishing sectors, B2B and B2C. Talent for directing marketing and communication operations to guarantee consistent brand, tone and relevancy in all messages, while engaging key stakeholders as required. Recognised for building and establishing strong brands via successful content strategy, social media marketing, lead generation and campaigns that are measurable, optimised and positioned to drive increased web traffic. DIGITAL SOFTWARE SKILLS: • (CMS) Websites: WordPress, Wix, • Adobe: Photoshop, InDesign, Illustrator, Premiere Pro, Premiere Rush Lightroom, Spark, Apple: iMovie, Windows: Movie Maker • Email Marketing: Campaign Monitor, Pure360, Mail Chimp, Basic HTML for editing • Google Analytics, Hootsuite, • Social Media: FB, Twitter, Instagram, Pinterest, LinkedIn • Digital Photography, Video Editing & Filming KEY QUALIFICATIONS: • CIM (Chartered Institute of Marketing) Digital Marketing Communications • BA (Hons) Degree Literature, Art History & Cultural Theory • Certificates: Microsoft Office Word, PowerPoint, Excel, Outlook, OneNote • Certificate: Google Online Proficiency • Certificate: Adobe Photoshop • Certificate: Business Enterprise
- Photo and Video EditingUtilising various apps within Adobe Creative Cloud. I have taken four images that I took using my DSLR Camera and placed various filters onto the images using Adobe Photoshop, Adobe Express and Adobe Camera. I then edited the image together to make a video in Adobe Premiere Rush and then uploaded the video onto my YouTube channel.
- E-newsletters and Email Marketing as Some Offline Marketing Examples as Publications CoordinatorThis is an example of the Monthly E-newsletters I would create using the ESP system Campaign Monitor. I would edit the images in photoshop and collate the book review information, writing an editorial introduction, uploading all other written information, proof reading and editing. Creating the E-newsletter from the Campaign Monitor template, writing in all of the URL link codes. A/B testing the newsletters before launch, scheduling the launch of the E-newsletter for the arranged deadline, updat
- Emma Spence CMS Website Content Marketing Website DesignI created my Marketing Website using CMS system Wix which utilises HTML5 in their templates. after spending much time discovering what this powerful system can do; I used my Google Certificate in Online proficiency and my design skills to create a 5 page website this included: all written content, site navigation, all internal and external Url links, Anchor links, SEO, Key words for pages and images, image upload, editing of images in Photoshop and system image edit, background image created in
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Creative Marketing Director and FounderApple Star Marketing
London, United KingdomFreelance
Apple Star Marketing www.applestarmarketing.com 2017 – present A Freelance Marketing Service: Consulting, Campaigns, Content, Social Media, CMS Remotely based Clients: Mango Tree Publications - E-Book Publisher, Fully Remote Project management of developing services that provided flawlessly, user-friendly and robust CMS websites for improved UI and user experience. Implemented and managed accurate and comprehensive web content writing, editing, and copywriting for higher conversions. Created a cohesive structure and engagement strategy by skilfully arranging, altering and editing videos and photos for social media posts. • Excelled in management of E-book cover designs and marketing headers to increase site rankings. • Drove audience engagement, boosted the company with effective content creation including editorial and short video • Created social media strategy, content planning and content management. Michael Spence Designs - Bespoke Furniture Design, Fully Remote 2018 – Present Creating effective digital marketing, rebranding and marketing strategy. Consulting the client on ways to boost the business with greater brand awareness via strong content strategy. Researched and implemented new web development tools and procedures for website and social media design. • Created strategy to connect with target audience, developing business relationships and creating the brand story.
Marketing Planning and ConsultantEmma K. Spence Marketing
- London, United KingdomFreelance
Achieved CIM Professional Marketing Qualification Clients: Orlando Hamilton (Floral Designer) | Cristina Casali Productions Ltd (Film and TV Designer) • Improved clients’ business strategy through consulting on best practices and creating marketing plans.
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- Content Management
- Social Media
- Social Content Strategy
- Content Strategy
- Editorial Content
CIM Professional Certificate in MarketingCIM | The Chartered Institute of Marketing
- London, United Kingdom
Professional Level 4 Certificate in Digital Marketing Essentials The role of digital marketing communications within the marketing mix Digital marketing campaign principles Hardware e-tools Software e-tools E-marketing communications mix Using digital media Digital advertising Digital sales support and sales promotion Digital PR Applicable legislation for digital marketing Digital Marketing research Measuring digital marketing campaigns I also studied Digital Marketing Planning and Marketing Consumer Behaviour
BA(Hons) Literature, Art History and CultureBrunel University
- United Kingdom
Combined BA (Hons) Brunel University degree qualification in Literature, Art History and Culture Combined degree covering Film, Media, Literature, Art History and Culture in the first year - Specialising in Literature, Art History and Culture in the final two years
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