Emma Spence

Emma Spence

Freelance Marketing Project Manager/ Creative Marketing DirectorLondon, United Kingdom
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Emma Spence

Emma Spence

Freelance Marketing Project Manager/ Creative Marketing DirectorLondon, United Kingdom
About me
Utilising years of digital marketing communications experience within marketing agencies, not for profit organisations, events, music, hospitality, and publishing. Combined with my digital software skills and professional digital marketing qualifications from the Chartered Institute of Marketing (CIM), BA (Hons) Degree, and certificates in Google Online Proficiency, Adobe Graphic Design, and Business Enterprise. I work with clients and companies to: • Increase future possibilities • Strengthen your business • Meet your product/service financial goals DIGITAL SOFTWARE SKILLS: • (CMS) Websites: WordPress, Wix, • Adobe: Photoshop, InDesign, Illustrator, Premiere Pro, Premiere Rush Lightroom, Spark, Apple: iMovie, Windows: Movie Maker • Email Marketing: Campaign Monitor, Pure360, Mail Chimp, Basic HTML for editing • Google Analytics, Hootsuite, • Social Media: FB, Twitter, Instagram, Pinterest, LinkedIn • Digital Photography, Video Editing & Filming KEY QUALIFICATIONS: • CIM (Chartered Institute of Marketing) Digital Marketing Communications • BA (Hons) Degree Literature, Art History & Cultural Theory • Certificates: Microsoft Office Word, PowerPoint, Excel, Outlook, OneNote • Certificate: Google Online Proficiency • Certificate: Adobe Photoshop • Certificate: Business Enterprise
  • E-newsletters and Email Marketing as Some Offline Marketing Examples as Publications Coordinator
    E-newsletters and Email Marketing as Some Offline Marketing Examples as Publications CoordinatorThis is an example of the Monthly E-newsletters I would create using the ESP system Campaign Monitor. I would edit the images in photoshop and collate the book review information, writing an editorial introduction, uploading all other written information, proof reading and editing. Creating the E-newsletter from the Campaign Monitor template, writing in all of the URL link codes. A/B testing the newsletters before launch, scheduling the launch of the E-newsletter for the arranged deadline, updat
  • Emma K. Spence Marketing Website Design
    Emma K. Spence Marketing Website DesignI created my Marketing Website using CMS system Wix which utilises HTML5 in their templates. after spending much time discovering what this powerful system can do; I used my Google Certificate in Online proficiency and my design skills to create a 5 page website this included: all written content, site navigation, all internal and external Url links, Anchor links, SEO, Key words for pages and images, image upload, editing of images in Photoshop and system image edit, background image created in
    COLLECTION OF VISUAL GRAPHIC WORKThis is a collection of my Graphic Work using primarily Adobe Photoshop
    POWERPOINT PRESENTATION OF MY SUPERMALT CAMPAIGN IDEASAs part of my interview for the role of Marketing and PR Executive with an Advertising Agency, I was given a live brief to fulfil for the FMCG Supermalt B Vitamin Beverage. This gives you an example of my use of Powerpoint, my social media engagement and content ideas, and my ability to answer Marketing ideas to a specific brief. I down loaded a lot of the images from Google and embedded the images into PowerPoint. The introduction PowerPoint images with the squares around them were given ani
  • My Blog Project  - Blog381 "A Life Style Mashup!"
    My Blog Project - Blog381 "A Life Style Mashup!"I created the Blog381 using CMS Wordpress, I then created some of the images in Photoshop. I had lots of subjects ideas for a blog and I wanted a platform to write a variety of articles and lots of marketing opportunities. I came up with the concept idea for the blog and the blog subject themes and categories. I also wrote the articles. Blog 381 gives me a platform to develop into a popular blog.
  • Graphic Design and Marketing Course work and Branding Images - Adobe Photoshop
    Graphic Design and Marketing Course work and Branding Images - Adobe PhotoshopThe BTEC Course in Graphic Design and Marketing using Adobe Photoshop was a very comprehensive and enjoyable course in the the use of Marketing and Graphic design. From creating qualitative and quantitative questionnaires in Google and data collection to primary and secondary research when considering and putting together your product design mood boards and poster images. Along with some very thorough graphic design training and techniques; from understanding the use of all the tools to recreati
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Work history
    Creative Marketing Director and FounderApple Star Marketing
    London, United KingdomFreelance
    Apple Star Marketing www.applestarmarketing.com 2017 – present A Freelance Marketing Service: Consulting, Campaigns, Content, Social Media, CMS Remotely based Michael Spence Designs: (Set Designer and Artist) • Consultation of digital marketing, rebranding, and marketing strategy • Content strategy and management for website and social media and website design Guango Tree Publications: (E-Book Publisher) • CMS Website Design, web content writing, editing and copywriting • Content Creation, Content Management and Content strategy for website and social media • E-book cover designs, marketing headers, video editing visual posts for social media Orlando Hamilton (Floral Designer): Marketing Plan, rebranding, website design, content plan, Cristina Casali Productions Ltd: Consulting on digital marketing best practice and SEO Emma K. Spence Marketing: Freelance Marketing Consultancy & CIM Qualification 2011-2017
  • Marketing Campaigns
  • Marketing Branding
  • Content
  • Video Editing
  • Adobe Photoshop
  • Digital Marketing
  • CMS Management
  • Email Marketing
  • Social Media Marketing
  • Google Analytics
    CIM Professional Certificate in MarketingCIM | The Chartered Institute of Marketing
     - London, United Kingdom
    Professional Level 4 Certificate in Digital Marketing Essentials The role of digital marketing communications within the marketing mix Digital marketing campaign principles Hardware e-tools Software e-tools E-marketing communications mix Using digital media Digital advertising Digital sales support and sales promotion Digital PR Applicable legislation for digital marketing Digital Marketing research Measuring digital marketing campaigns I also studied Digital Marketing Planning and Marketing Consumer Behaviour
    BA(Hons) Literature, Art History and CultureBrunel University
     - United Kingdom
    Combined BA (Hons) Brunel University degree qualification studied at Buckinghamshire college of Brunel Uni Combined degree covering Film, Media, Literature, Art History and Culture in the first year - Specialising in Literature, Art History and Culture in the final two years
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