Powered with strong content creation and management skills; with leadership in marketing planning and strategy, lead generation, content engagement strategy and social media marketing.
Creative marketing professional with success leading marketing and content lifecycle to deliver successful ROI campaigns. Tech-savvy: proficient in utilising software tools for optimising marketing efforts within agency, events, music, FMCG, Not-for-profit, and publishing sectors, B2B and B2C. Talent for directing marketing and communication operations to guarantee consistent brand, tone and relevancy in all messages, while engaging key stakeholders as required. Recognised for building and establishing strong brands via successful content strategy, social media marketing, lead generation and campaigns that are measurable, optimised and positioned to drive increased web traffic.
DIGITAL SOFTWARE SKILLS:
• (CMS) Websites: WordPress, Wix,
• Adobe: Photoshop, InDesign, Illustrator, Premiere Pro, Premiere Rush Lightroom, Spark,
Apple: iMovie, Windows: Movie Maker
• Email Marketing: Campaign Monitor, Pure360, Mail Chimp, Basic HTML for editing
• Google Analytics, Hootsuite,
• Social Media: FB, Twitter, Instagram, Pinterest, LinkedIn
• Digital Photography, Video Editing & Filming
KEY QUALIFICATIONS:
• CIM (Chartered Institute of Marketing) Digital Marketing Communications
• BA (Hons) Degree Literature, Art History & Cultural Theory
• Certificates: Microsoft Office Word, PowerPoint, Excel, Outlook, OneNote
• Certificate: Google Online Proficiency
• Certificate: Adobe Photoshop
• Certificate: Business Enterprise
Projects
- Photo and Video EditingUtilising various apps within Adobe Creative Cloud. I have taken four images that I took using my DSLR Camera and placed various filters onto the images using Adobe Photoshop, Adobe Express and Adobe Camera. I then edited the image together to make a video in Adobe Premiere Rush and then uploaded the video onto my YouTube channel.
- E-newsletters and Email Marketing as Some Offline Marketing Examples as Publications CoordinatorThis is an example of the Monthly E-newsletters I would create using the ESP system Campaign Monitor. I would edit the images in photoshop and collate the book review information, writing an editorial introduction, uploading all other written information, proof reading and editing. Creating the E-newsletter from the Campaign Monitor template, writing in all of the URL link codes. A/B testing the newsletters before launch, scheduling the launch of the E-newsletter for the arranged deadline, updat
- Emma Spence CMS Website Content Marketing Website DesignI created my Marketing Website using CMS system Wix which utilises HTML5 in their templates. after spending much time discovering what this powerful system can do; I used my Google Certificate in Online proficiency and my design skills to create a 5 page website this included: all written content, site navigation, all internal and external Url links, Anchor links, SEO, Key words for pages and images, image upload, editing of images in Photoshop and system image edit, background image created in
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Work history
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Creative Marketing Director and FounderApple Star Marketing
London, United KingdomFreelance
Apple Star Marketing www.applestarmarketing.com 2017 – present
A Freelance Marketing Service: Consulting, Campaigns, Content, Social Media, CMS
Remotely based
Clients: Mango Tree Publications - E-Book Publisher, Fully Remote Project management of developing services that provided flawlessly, user-friendly and robust CMS websites for improved UI and user experience. Implemented and managed accurate and comprehensive web content writing, editing, and copywriting for higher conversions. Created a cohesive structure and engagement strategy by skilfully arranging, altering and editing videos and photos for social media posts.
• Excelled in management of E-book cover designs and marketing headers to increase site rankings.
• Drove audience engagement, boosted the company with effective content creation including editorial and short video
• Created social media strategy, content planning and content management.
Michael Spence Designs - Bespoke Furniture Design, Fully Remote 2018 – Present
Creating effective digital marketing, rebranding and marketing strategy. Consulting the client on ways to boost the business with greater brand awareness via strong content strategy. Researched and implemented new web development tools and procedures for website and social media design.
• Created strategy to connect with target audience, developing business relationships and creating the brand story.
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Marketing Planning and ConsultantEmma K. Spence Marketing
- London, United KingdomFreelance
Achieved CIM Professional Marketing Qualification
Clients: Orlando Hamilton (Floral Designer) | Cristina Casali Productions Ltd (Film and TV Designer)
• Improved clients’ business strategy through consulting on best practices and creating marketing plans.
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Skills
- Content Management
- Marketing
- Social Media
- SEO
- Social Content Strategy
- Content Strategy
- Writing
- Copywriting
- Editorial Content
- Video
Education
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CIM Professional Certificate in MarketingCIM | The Chartered Institute of Marketing
- London, United Kingdom
Professional Level 4 Certificate in Digital Marketing Essentials
The role of digital marketing communications within the marketing mix
Digital marketing campaign principles
Hardware e-tools
Software e-tools
E-marketing communications mix
Using digital media
Digital advertising
Digital sales support and sales promotion
Digital PR
Applicable legislation for digital marketing
Digital Marketing research
Measuring digital marketing campaigns
I also studied Digital Marketing Planning
and Marketing Consumer Behaviour
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BA(Hons) Literature, Art History and CultureBrunel University
- United Kingdom
Combined BA (Hons) Brunel University degree qualification in Literature, Art History and Culture
Combined degree covering Film, Media, Literature, Art History and Culture in the first year - Specialising in Literature, Art History and Culture in the final two years
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