EA Sports: Welcome to BIRGFUT

  • Elliott Starr (he/ him)
How do you promote the anniversary of one of the deepest pockets of one of the world's most-played games? Our idea was to create a fictional, extremely secretive department of EA Sports. Enter: BIRGFUT. The Bureau of Independent Revelry and Gatherings for FIFA Ultimate Team. BIRGFUT scientists dedicate themselves to engineering the perfect birthday party for FIFA FUT. No one should know this special outpost exists. But there could be a leak or a freedom of information request? Never fear, the scientists at BIRGFUT have prepared this handy, awful infomercial.

The work was Campaign's 'Ad of the Day', and received 5-stars and 'Pick of the Day' from David Reviews.

ECD: Will Thacker
Creative Collaboration: Cathryn Carey
Design: Casey Highfield

Press coverage: The Drum, Little Black Book, Campaign, Shots, Ads of the World, Ads of Brands, Marketing Week, Marketing Beat, David Reviews, We Are Playstation
Social teaser: