Earn Your Stripes

Each tiger has a unique set of stripes, much like that of our own thumb prints. They reflect their incredible stories of struggle, survival and triumph against the odds. This insight inspired the art direction for Earn Your Stripes, an integrated campaign that focuses on the significance of the animal's’ experiences in order to inspire and connect with the public. A bold and strong tone and style elevates the WWF conservation vision for these big, brave cats.