Earthessence Brand Identity Design

Earthessence is a local beauty care brand specialising in natural skincare products. The Earthessence range was created with the eco-conscious consumer in mind, whose main concerns are purity and integrity of product. The creators required the conceptualisation of the brand identity, including logo design, packaging and a simple ecommerce website. The logo reflects the purity and organic nature of the ingredients used in production of the skincare products. The curves, the angled crossbar of the ‘e’ and the lowercase type layout all point to a softness within the brand.