About me
Conceptual innovation, a robust work ethic, and productive team collaboration are all essential components to success in creative design. As a skilled senior graphic designer and brand designer with more than 10years of experience developing and executing a wide variety of successful brand developments, print and digital projects.
My background includes conceptualising, designing and implementing effective creative projects and services from concept through completion for a variety of clients, from finance to FMCG. With expertise in a broad range of design software applications—along with my ability to collaborate effectively with clients, peers, and senior management teams—I am confident that my talents and abilities will be a significant benefit to any organisational team.
Projects
- Earthessence Brand Identity DesignEarthessence is a local beauty care brand specialising in natural skincare products. The Earthessence range was created with the eco-conscious consumer in mind, whose main concerns are purity and integrity of product. The creators required the conceptualisation of the brand identity, including logo design, packaging and a simple ecommerce website. The logo reflects the purity and organic nature of the ingredients used in production of the skincare products. The curves, the angled crossbar of th
- Studies in Poverty and Inequality Institute Newsletter DesignsThe Studies in Poverty and Inequality institute (SPII) required a newsletter to engage the public on issues surrounding poverty and inequality. The goal of the newsletter design was not only to communicate information about poverty and inequality, but also to make this information easily digestible for the readers. The approach was all about consistency. Font styles, colour usage guidelines, grid layout, heading and sub-header styles, and graph styling were all standardised for the publications
- Studies in Poverty and Inequality Institute InfographicsThe first step to any infographic design is understanding the data, which at times might require discussions with the client. Thereafter it’s a matter of characterising the style and mood for the infographic, which takes into consideration the target audience, client’s brand and delivery medium. A softer colour palette that contrasts the SPII brand, while not overpowering it, was used to reflect and engage the target audience. A ‘hero’ image for the first page was created to quickly set the 'fe
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Work history
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Senior Graphic DesignerTDC&CO
- Cape Town, South AfricaFull Time
Skills
- Brand Development
- Print Design
- Retail Branding
- Retail Design
- Graphic Design
- Art Direction
- Website Creation
- Creative Pitches
- Wayfinding Design
- Mentoring
Education
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Bachelor of Arts (BA) Nelson Mandela University
- Port Elizabeth, South Africa
Studied a three-year Bachelor's degree in media, communications and culture, with my major being Graphic Design.