User Generated Employee Content
We wanted to make the content feel as authentic as possible, just like an Instagram story. This not only gave an authentic feel but also gave a better chance for people to discover deeper into the employer and the role itself. This was employees on the front line of the business, shooting content with a phone. No script or flashy equipment. Giving you a true sense of what it's like to work for easyJet.
We used a strategy of a 'sandwich' ad which allowed you to see: Employee experience, B-Roll, Call to Action. This format captures the attention of users, adds a creative element as well as a call to action to swipe up to go to the easyJet page.