I'm intrigued to tell, translate and portray brands unique stories. Using my creative flair and innovative ideas, I've been able to succeed in growing campaigns and the presence of companies online. I create engaging content that provokes the audience to act or think of the brand in a new light. Connecting the dots between strategy & content I'm always curious as to what, why, where and how a person reacts to a piece of content. Content creation provides the tool to grab the users attention leading them into the brand's community. The last five years I’ve worked in various aspects of digital marketing; SEO, Google Ads, website development and social media marketing.Locked Pro Plan feature
- Short to medium-term projects across content and social: Content strategy, branding, community management and reporting & analytics. - Recent work includes strategy and reporting for blue-chip companies and global brands within the Automotive, Cooking Appliances, Entertainment sectors. - Tools Include GA, Crimson Hexagon, Brandwatch, Social Bakers, Sprout, Falcon.
Helped four ambitious and talented creatives deep-dive into their portfolios showcasing and developing their work. Developing how to best present ideas and focus on a digital approach to stand out from the crowd.
Managed a team of four social media managers, which covered three accounts highlighting national events, corporate news and promoting Visit Qatar to the International market. Headed up a new social media strategy, aligning content creation, purpose and communication for the re-branding of Visit Qatar. Envisioning how we approach our users and determine curated storytelling within the global travel industry. This was in conjunction with organic, paid and Influencer campaigns on delivery with Qatar Airways, FIFA World Cup and Supreme Committee for Delivery & Legacy. Researching consumer behaviours, traits and location insights to brief digital paid campaigns to target international travellers. Oversight of Influencer strategy, pivoting briefs and approach to the biggest Influencers in the world. Widening our portfolio of content creators with a new strategy which covers Micro & Macro Influencers from different industries and professions. Co-ordinating with PR offices located globally to execute social responses and briefs. Establishing relationships and direct communication with other digital streams such as publications in the UK and USA to ensure synergy and alignment.
Working across several clients and projects my role was to understand a client’s business goals and build content strategies across a project lifecycle to help achieve those goals. Applying systematic thinking and process flows to creative problems allowed me to achieve goals and provide clients with a competitive edge. Experience with managing the entire lifecycle of a content strategy project, from understanding client details to performing content audits and gap analyses. Advised on organic and paid content for various clients including Deloitte, EasyJet, Balfour Beatty, Angelia Ruskin University, Queen Mary University, TeachFirst. - Daily lead on the overall management of Deloitte's UK careers social media, content strategy, ideation, delivery, optimisation and performance. - Content strategy approach reviewed every quarter, analysing performance and engagement through reporting and analytic tools. Combination of ROI and touchpoints to accredit various digital platforms and drivers against goal completions or deliverables.
Responsible for overseeing all UK marketing for the brand, ensuring brand guidelines are met across all channels of distribution. Established an In-house social media agency creating a new source of Income and diversifying the product portfolio for the business. Successful campaigns for clients such as Lloyds Banking Group, Historic England, NUS, Mark Warner and Morrisons. Responsible for website traffic and oversee all SEO, Google AdWords & social media campaigns: • Website traffic: Avg 150,000 sessions per month • Total Keywords organically ranked: 61,000 • Increased organic ranked keywords by 11,000 (Page 1 Google - Position #1-3 by 60 keywords) • Total organic social media reach: 1.9 Million – Increased by 114.1% (since 2017) • Total number of engagements increased by 101.1% across all social media platforms (since 2017)
Lead on handover of social platforms for TRESemme between agencies, creating a plan of action for social media managers and establish skeleton clean up. Assisting with social media community management within the digital team, focusing on customer interactions while maintaining the brand's tone of voice. Providing timely responses to customers with genuine answers and setting expectations for individual cases. Analysing & reporting back to account managers and Unilever Global team with reports of interactions; positive customer interactions as well as constructive feedback. Resulting in a change of content approach and development to increase sentiment. - 80% Increase of Total Page Engagements - 75% Increase in Facebook Page Reactions - 63.5% Positive sentiment on #BeYourOwnPro campaign (Stats from March - September 2018)
SINTILLATE is Europe’s finest nightclub and event management company. Event locations included Marbella, Ibiza, Tenerife, Dubai, and Egypt. Daily management of 16 social media accounts. Crafting captivating copy and creative content to drive engagement, clicks and purchases. - 2,500% increase in website purchases directed through FB ads - 24.1% month on month unique user increase directed to the website - Increased social media following: Instagram 30% | Facebook 13% | Twitter 1.2% - Avg 27K increase of followers per platform