The social campaign was for a specific role - Geospatial Survey Technician Apprenticeship in York. The challenge was to get people to apply who were genuinely interested in England's historical sites and learn about geospatial surveying.
It was key to inspire people who could not only resonate with the outdoor adventure aspect but also with the local community of York. Content helped people connect with the historical landmarks of york, with copy focusing on interesting facts of York.
- 53,000 Organic Impressions on Social Media
- 76 Retweet on Twitter
- 10.8% avg Eng rate - Instagram