Ecclesiastical Insurance rebrand

Ecclesiastical is a specialist insurer with over 130 years’ experience looking after the things people truly care about, across the heritage, cultural, faith, charity and community areas. This project encompassed a full brand refresh, to be rolled out across all external and internal touchpoints, communications, and collateral. The team worked with Ecclesiastical to develop a fresh strategy and positioning that would affirm their position as a guiding light for both their sector and the communities they serve. This was then translated into a bold new visual identity that brings together all the elements of what they do to help protect, preserve and restore what matters most to people. The branding is dynamic, conveying Eccles unrivalled expertise and impact, as well as challenging outdated opinions and expectations of the company. The new star logo made up of six shards reflects Ecclesiastical’s commitment to excellence and leading position within its sector, with a subtle nod to its heritage. Outside the logo, the shards become a flexible device to create angular graphics that interact with visuals and copy, and further allude to the brand’s role a guiding, shining light. To preserve continuity, which was particularly important for the insurer’s long-standing clients, their primary orange brand colour was maintained. However, it was updated with a gradient to increase appeal to a modern, broader audience. Similarly, a vibrant and flexible secondary palette was devised that allowed the brand to flex across corporate, client and community spaces and communications. Uni Neue, a clean san serif font, was chosen as the primary brand typography as it combines accessibility and approachability with a sense of clarity and authority. The combined result is a bold, modern, and inclusive brand that celebrates its rich heritage and belief that ‘if it’s special, it deserves specialist insurance.’