Extraordinary times require extraordinary thinking.
I help brands reduce the space between where they are and where they want to be. My value lies in filling that space with trust and brave ideas. I am continually connecting dots no matter how far apart. I tell human stories to create brave brands that put people at the center of the brand experience to drive behavioural change.
Working across the world has given me a respect and understanding of the individual and cultural nuances of an integrated team. Over the years I have worked for global groups with small names (VCCP, FCB, TBWA & BBDO.) and smaller independents (Framework, Hunter Design, Pulse and Nicework) with big dreams.
Creative Direction, Brand strategy, Brand identity, Brand World
Projects
- Custom finance by designStrategy, naming brand identity, brand world, digital and office space Agency: Teamspirit (VCCP) A property finance company that provides bespoke lending to bespoke developments. Atelier believe in creating truly custom partnerships, they aren’t a one-size-fits-all, and they aren’t for everyone. Teamspirit worked with Atelier to realign their brand identity with their bespoke lending strategy at the heart of the brand world; Custom property finance by design. The creative expression borrows cu
- Built by stormsStrategy, brand identity, visual language and digital Agency: Teamspirit (VCCP) GoalsFirst is an innovative investment management boutique. To differentiate Goalsfirst in the investment sector we created a human brand. Speaking delicately, conscious of context and fragility. We used the positioning of “Unite priorities, purpose and performance” and crafted the brand expression around the idea “built by storms” We created a set of brand assets including a new logo, animations and a range of col
- SeamlessStrategy, brand identity, visual language and digital Agency: Teamspirit (VCCP) A digital wealth platform that provides excellent personal service and tech support for advisers. Teamspirit has worked with Wealthtime on a brand identity that captures the platform’s people first approach. Before starting on the visual identity, Teamspirit worked with WT on developing brand strategy and positioning that would set it apart as the digital platform designed specifically for advisers. The team develo
- Telkom KenyaTelkom Kenya Rebrand Together with Circus we set out to rebrand and re design all brand touch points from retail stores to instore communication and furniture. We designed furiture and fittings that told a new brand story and changed the mobile landscape in Kenya from Orange to Turquoise. In the three months after unveiling it’s new brand identity, Telkom Kenya increased its subscriber base by 540,000. “So far, the journey bears what we wanted to do, and there is a healthy growth on our end to b
- Ecclesiastical Insurance rebrandEcclesiastical is a specialist insurer with over 130 years’ experience looking after the things people truly care about, across the heritage, cultural, faith, charity and community areas. This project encompassed a full brand refresh, to be rolled out across all external and internal touchpoints, communications, and collateral. The team worked with Ecclesiastical to develop a fresh strategy and positioning that would affirm their position as a guiding light for both their sector and the com
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Work history
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Head of Brand DesignTeamspirit
London, United KingdomFull Time
2 Transform Awards
3 Platinum and 1 Gold - Marcom Awards
Creativepool Award
Drum Award Finalist
(UK 20/21)
Goalsfirst - Branding, brand world, strategy, digital and illustration
Wealthtime - Rebranding, brand world, digital, illustration and strategy
Atelier - Rebranding, brand world, digital, illustration and strategy
Benefact - Rebrand, brand architecture, brand world, strategy, digital and collateral
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Creative DirectorAtelier Vosloo
- London, United KingdomFull Time
I am a Creative Director responsible for revitalising and launching brand icons across the UK, Africa, and the Middle East. I am as comfortable leading and mentoring a team as I am crafting a typeface or brand identity. Some highlights over the last few months include being part of a successful pitch team at BMB, landing an iconic London Gin. Rebranding, naming and positioning a 100 year old Financial Group at TeamSpirit and being part of the relentlessly creative (and fun) team at Pulse working on The Sun and The Times.
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Skills
- Hons Graphic Design
- Illustration
- Design
- Packaging
- Branding
- Identity
- Creative Direction
- Wayfinding Design
Education
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Triple Distinction BTEC National Diploma in Graphic Design and A* A-level PhotographyNMMU EC
- East London, South Africa
Awards
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Built by stormsThe Drum's Chip Shop Awards
Drum Chip Shop Best Corporate Identity FinalistL
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Sheraton GambiaLogo Lounge
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