Built by storms

Strategy, brand identity, visual language and digital Agency: Teamspirit (VCCP) GoalsFirst is an innovative investment management boutique. To differentiate Goalsfirst in the investment sector we created a human brand. Speaking delicately, conscious of context and fragility. We used the positioning of “Unite priorities, purpose and performance” and crafted the brand expression around the idea “built by storms” We created a set of brand assets including a new logo, animations and a range of collateral using a visual palette of spaces and places built by time, weathered and strengthened through storms. This provides designers with a toolkit to build anything from pitch decks to social media posts and ads. At the heart of the identity is the exclamation mark and little blue dot. It solidifies the Goalsfirst mantra of impact and excellence. The minimalist wordmark is complemented by a set of geometric diagrams, a bespoke graphic language which tells the brands unique story - analytical by design, human by nature. “Finance is always a combination of people and money, never one without the other.” Alex Struc, Founding partner and COO. A powerful statement. Now with a powerful brand to match. Drum Chip Shop Brand Identity Finalist 2020 Creative Pool Corporate Identity Finalist (In book) Marcom Platinum Award. Brand Identity 2020