I built Death to Flowers from scratch - there's nothing on that site that didn't come from me. I sold pre-packed gift boxes, as an alternative to sending flowers (click here to see a search for 'alternative to sending flowers' and see why you can be confident in my SEO capabilities). From the idea, to launch, to that bit that no one tells you about after launch where you have to find a way of continuing the momentum you've built up during the launch, it was all mine. This is where I came to find my own passion in copywriting for start-ups.