Eden, Sinful Hard seltzer

We offer a range of different branding decks which are designed to give you everything you need and more for your next venture or project. Our decks cover everything from market research and target segmentation to go-to-market strategy and 360º design. ⁠ THE BRIEF Craft an unapologetic and memorable branding for a new premium brand of hard seltzer targeting 20-42 yo women.⁠ The global hard seltzer market size was estimated at USD 4.36 billion in 2019 and is expected to reach USD 4.51 billion in 2020. We had already scouted so many brands out there, however, most of them failed to feature an innovative and sleek design. Furthermore, women as a demographic appear to be neglected, with packaging resembling traditional and expected beer packaging.⁠ ⁠ EDEN is our creative solution for a fast-growing FMB segment. Disruptive, innovative and understated, the packaging is a show stopper inspired by @realfunwow aesthetic.⁠ CREDITS The Bungener Factory (Valerie Bungener Relmy) for @oursocialcreative ⁠