I’m a career shifter, concept-driven creative director, with a slight obsession with branding and user experience. Working alongside graphic design teams and Creative Directors in the fashion industry for over 12 years whetted my growing appetite for visual communication. My extensive background in Marketing, visual merchandising and brand strategy allows me to gain a deep understanding of briefs and client’s vision. I nurture ideas and turn briefs into inspiring concepts.
“I force myself to contradict myself in order to avoid conforming to my own taste.”
― Marcel Duchamp
Projects
- Eden, Sinful Hard seltzerWe offer a range of different branding decks which are designed to give you everything you need and more for your next venture or project. Our decks cover everything from market research and target segmentation to go-to-market strategy and 360º design. THE BRIEF Craft an unapologetic and memorable branding for a new premium brand of hard seltzer targeting 20-42 yo women. The global hard seltzer market size was estimated at USD 4.36 billion in 2019 and is expected to reach USD 4.51 billion
- ARE YOU STILL THERE?Self-esteem is a fragile part of us. How does social media impact our self-regard? In this visual interpretation, the organic fluid embodies our conscientiousness_moving, evolving, unstable. The geometric blue shape —or button— is a representation of the social media pill we swallow every day. On the actual video version, there is a soundtrack. An old school operator is asking the viewer: "Are you still there? To delete this message, press 7, To save it in the archive, press 9, To hear more
- ARE YOU SATISFIED?Are you satisfied? is the debut album of the English punk rock SLAVES their disappointment with twenty-something complacent, grumpy Londoners and consumerism is set on harsh bluesy garage riffs background. This art installation is an interpretation of the album with a particular focus on track number 7 “Cheer up London”.
- UNSUNG HEROESFor this branding project, the original brief was to create a brochure to promote the series of talks about BACTERIA. From there, an extensive range of collaterals was developed to create a complete consistent identity for the event and collaterals were developed for the client, targeting a contemporary and open-minded demographic. The specific talk selected was "BACTERIA, tiny wonders and single-cell wonders".
- ENTER MAGAZINE _ A RUSSIAN RIDDLE[Student project] For this student project, the brief was to create an unconventional travel magazine for the well-known Time Out magazine. Although they currently offer over 100 guides, they had a strong desire to reconnect with their rebellious roots through a new UNCONVENTIONAL TRAVEL GUIDE. This new guide was to be released under a new brand entity and feature an editorial structure that stands out from the crowd, far away from the consumerist typical layout. Beside a cutting-edge and creat
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Work history
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Creative DirectorOur Social Creative
London, United KingdomFull Time
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Visual Junior DesignerThe Bungener Factory
London, United KingdomFreelance
Development of social media campaign for Ethical Wine Spirits
Partnership with Danico Paris and the Henson’s Bar, Soho
layout, tone of voice, retouch photo shoot, leaflet menu
Redesign bar menu for the Michelin star restaurant Aquavit London (work in progress)
Illustration, layout, typography, print, iconography
Full redesign website for Chez Paul, Paris (work in progress)
UX\UI, style tile, refresh logo, typography
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Skills
- Communication
- Styling
- Trend Analysis
- Fast Paced
- Guidelines
- Detail Oriented
- Problem Solving Abilities and Creativity
- Visual Merchandising Management
- Inspiration Board
- Luxury Background
- Strategic Creative Vision
- Adobe Photoshop
- Abobe Illustrator
- Adobe Indesign
- Sketch
- Invision
- After Efects
Education
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Graphic DesignShillington College
- London, United Kingdom
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Graphic DesignWMC Camden College
- London, United Kingdom
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