“We’ve searched the globe to create a curated collection of exceptional villas across the world’s most coveted destinations. From private island hideaways to personal chefs and every last luxury in-between, we’re experts in the exclusive. We’re expanding our portfolio every day - if we haven’t found the perfect property for you already, our team of experts will.”
When I first started working with Edge Retreats, it was my job to produce all the basic branding to get them started- such as the logo and business cards. I then designed all the editorial and print work and various animated MPU’s and advertisements.
The next stage was for me to redefine the User Experience. For this I produced personas and user journeys so that we could all see who the audience was, where they existed and what they really wanted. It allowed us to see that the typical user wanted pure luxury and a personalised, concierge service to match. This information proved invaluable. Armed with this new knowledge about the audience, a rebrand was launched. An image-led, extremely usable worldwide website was created and the brand values were more reflective of the clients vision.
Responsibilities:
User personas
journeys
social media campaigns and adverts
print
supporting branding workshops
supporting the international build of the website
helping with brand and website assets