Projects
- Live Better WithLive Better With is a platform that helps Cancer patients live a little better everyday. A community based ecommerce brand with the users wants and needs very much at it’s core. I began by creating user personas and a user journey and went through a week long sprint to produce a high fidelity design that we could test. Once we had more understanding of what would work, we launched a bigger branding project. I then helped to design the new website and all the marketing materials. I also took some of the product photography shots and produced a “What to take to chemo” digital checklist. Responsibilities: - ran a design sprint workshop to get a quick website together to run some tests and get initial commerce - branding - wireframes - design of an MVP - testing - then a rebrand of this based on testing - I assisted the lead designer in creating the brand and the website design - Shot and art directed photoshoots - I produced all marketing materials - Produced all print materials
- Edge Retreats“We’ve searched the globe to create a curated collection of exceptional villas across the world’s most coveted destinations. From private island hideaways to personal chefs and every last luxury in-between, we’re experts in the exclusive. We’re expanding our portfolio every day - if we haven’t found the perfect property for you already, our team of experts will.” When I first started working with Edge Retreats, it was my job to produce all the basic branding to get them started- such as the logo and business cards. I then designed all the editorial and print work and various animated MPU’s and advertisements. The next stage was for me to redefine the User Experience. For this I produced personas and user journeys so that we could all see who the audience was, where they existed and what they really wanted. It allowed us to see that the typical user wanted pure luxury and a personalised, concierge service to match. This information proved invaluable. Armed with this new knowledge about the audience, a rebrand was launched. An image-led, extremely usable worldwide website was created and the brand values were more reflective of the clients vision. Responsibilities: User personas journeys social media campaigns and adverts print supporting branding workshops supporting the international build of the website helping with brand and website assets
- StylectAs seen on iTunes, Stylect is an app to find your perfect shoes and discover amazing discounts!350,000 shoes, 10,000 brands, hundreds of retailers make Stylect the world’s best and largest shoe shop.I helped stylect with a lot of their marketing materials and re-engagements with customers. I worked on copy, adverts, social media posts, email templates and art directed photoshoots with a model and products. I also tested the app numerous times to work on how to make it more usable across various devices. Responsibilities: Advertising Social media emails art direction photoshoots user testing and changing features based on this Working with a 3rd party iOS developer in Italy to make changes
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Work history
DesignerForward Partners
Forward Partners is an investment studio that nurtures start-up ecommerce companies such as Thread.com, AppearHere, Wool and the gang, Lost My Name and Spoke. As a designer at Forward Partners I work client-facing- concept to delivery with some of our fantastic in-house portfolio companies: Lexoo, Live Better With and The Gifting co. to create brands that will flourish.
My responsibilities include:
- Carrying out UX work, building user journeys and personas
- Designing responsive websites and executing them with the help of a front-end and back end developer.
- Designing apps and again working with the developers to bring this to life.
- Designing emails
- Running social media campaigns - producing the graphics and writing the copy (banners, MPU's)
- Photography for sites
- Producing print work - leaflets, posters, booklets, banners
- Branding - logo, colour palettes, font pairing, business cards
Design Intern
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During my internship at Class Creative I learnt many new skills. I worked with a number of new clients from Birmingham Future through to Style Chemistry, producing wireframes, designing and ad hoc maintenance for existing clients. As I was studying for the final year of my degree and project managing WGC at the same time, I definitely learnt how to juggle my time.
Responsibilities included:
- maintenance on sites
- pitch preparation
- website assets
- wireframes
- web design
- advertising
Skills
- Branding
- Web Design
- Photography
- Graphic Design
- Digital Design
- UX
- Email Campaign
- Ux User Experience
Awards
YCN - Oasis Fashion
I created a suite of creative messages for Oasis that could be integrated in store and online. I then brought the messages to life by designing them to be on brand with the existing Oasis aesthetics.
Ian Emes award
In 2014 I won the Ian Emes branding awards which was an amazing experience! The sponsor for this award was Boxer Brand Design
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