Live Better With is a platform that helps Cancer patients live a little better everyday. A community based ecommerce brand with the users wants and needs very much at it’s core. I began by creating user personas and a user journey and went through a week long sprint to produce a high fidelity design that we could test. Once we had more understanding of what would work, we launched a bigger branding project. I then helped to design the new website and all the marketing materials. I also took some of the product photography shots and produced a “What to take to chemo” digital checklist.
Responsibilities:
- ran a design sprint workshop to get a quick website together to run some tests and get initial commerce
- branding
- wireframes
- design of an MVP
- testing
- then a rebrand of this based on testing
- I assisted the lead designer in creating the brand and the website design
- Shot and art directed photoshoots
- I produced all marketing materials
- Produced all print materials