Editorial: Independently Curated
A little guide recently written for Woodberry Life featuring some of my favourite picks from the independent retailers of East London.
“I don't think Hackney would be what it is without independent shops and small businesses – that’s what keeps it interesting... “I love chatting to the owners of other independent shops – every one reflects a bit of themselves which keeps each store looking different.” QUOTE: Ella Jones, owner of Hackney homeware boutique A New Tribe
With the rise of online shopping offering everything we could ever want at the click of a button, it’s the UK’s independent retailers who are creating a unique shopping experience on our high streets.
And nowhere is this more evident than the vibrant hub of East London, where creatives have made their home and small businesses flourish.
From high-end contemporary furniture and handcrafted textiles to distinctive vintage finds and smaller decorative items, these independent boutiques are where style conscious shoppers can find something special that reflects their independent tastes and lifestyle. Offering customers the chance to discover new designers and an ever changing roster of one of a kind product, these brands are giving customers a real reason to visit in store and are building a loyal following along the way.
Not only is this adding character to the local area, it is also fostering a greater sense of community. Showcasing the people behind the stores and the story of the products they sell, these stores act as a reflection of their locations and countercultures that exist in the local area.
“Our local customers are design enthusiasts and very discerning...we love it and think it shows that independent shops bring a uniqueness with their unusual offerings – they provide a human experience that locals crave.” QUOTE: Julien Desormeaux, owner of Mad Atelier in Clapton
So whether you’re on the lookout for that one of a kind rug, stylish home accessories or the perfect gift we have put together a store guide for the best that North and East London has to offer.