About me
With eight years experience working in design research, trends and insight I have delivered projects for global brands. Honing skills in research and content creation across all platforms, I have developed an excellent commercial awareness and intuitive eye for design and style, product innovation and consumer trends.
An entrepreneurial individual I have a strong interest in purpose driven design and social enterprise. I am always keen to learn about the people and purpose behind the idea and champion the brand story, I have developed a keen analytical eye, strong journalistic writing skills and a passion for creative content across digital, print and social media platforms.
Projects
- Girls Done GoodGirls Done Good is a design led social enterprise supporting charities helping women and children. As co-founder I am involved in all aspects of the project from design, sourcing and manufacture to communications. Project managing the development of new products, I act as the point of contact between the designer, the charities we support and the manufacturer. I am responsible for developing the brand’s tone of voice via our social channels growing our following organically to over 1100 follower
Work history
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Innovation ResearcherGDR Creative Intelligence
London, United KingdomFull Time
GDR Creative Intelligence is a retail trends consultancy working with leading brands and retailers, including Waitrose, M&S, Coca-Cola, Sephora, Pernod Ricard, IHG and Hilton.
As Innovation Researcher, my role is split between desk research and working on bespoke projects for clients. Desk research is focused on identifying disruptive changes across sectors including retail, FMCG, hospitality and finance in order to pitch and write about them for the quarterly Global Innovation Report.
Working on bespoke client projects has also allowed me to conduct custom in-depth research, take part in workshops and contribute to co-creation sessions working on creative strategies across a range of channels, including physical retail, e-commerce, campaigns and creative packaging.
My role involves maintaining existing relationships and establishing new connections with creative agencies to provide GDR with first hand access to brilliant work that can be recommended to clients.
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Freelance ContributorTotality UK Ltd
London, United KingdomFreelance
Features contributor for Homes and London Magazine and Woodberry Life
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Skills
- Analysing Trends
- Copy
- Content Creatiion
- Design
- Writing
- Brand Analysis
- Social Entrepeneurship
Education
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Bachelor of Arts (BA) The Manchester School of Art
Manchester, United Kingdom
Three dimensional design for manufacturing with a focus on furniture, lighting and product design.