EdTech​: validating the offer for online Masters

In the growing market of online education, the challenge for Keypath Education was to validate which opportunities were worth pursuing. After doing robust research, we aligned on the key indicators that made a Masters worth of the investment of co-creating it with the University and designing its online delivery. Taking into the account industry trends, student demand, employer demand and the competitive landscape, we validated the opportunity for numerous topics like FinTech and Smart Supply Chain. These were then converted into Postgraduate Degrees adding to Keypath's portfolio and benefits. It's equally important to state that we uncovered those opportunities where it was not recommended to invest.