Hi!
I'm Teresa, a Senior Product Manager and Business Designer creating products that really connect with customers. I love guiding companies and entrepreneurs to create better products, services, and experiences and I believe new ideas do change the world.
I use tools like Design Sprints, prototyping, ethnographic interviews and customer journey mapping, depending on what you need.
Contact me for a discovery call or a friendly chat!
Projects
- Design Sprint for a values-driven eCommerceLike many start-up founders, the team at Caeli had a never-ending to-do list that didn't allow them to focus on priorities. During the first day of the Design Sprint, we aligned the team on one-year goals and identified the main challenge threatening the company's growth: customer knowledge. After a year in the market, they struggled understanding why customers chose them and which products should they offer next. In the next two days, a prototype to get recurrent feedback was built and tested.
- EdTech: validating the offer for online MastersIn the growing market of online education, the challenge for Keypath Education was to validate which opportunities were worth pursuing. After doing robust research, we aligned on the key indicators that made a Masters worth of the investment of co-creating it with the University and designing its online delivery. Taking into the account industry trends, student demand, employer demand and the competitive landscape, we validated the opportunity for numerous topics like FinTech and Smart Suppl
Work history
S
S
Product Manager & Business DesignerSelf Employed
Barcelona, SpainFreelance
Barcelona | Melbourne | Remote
www.teresacomi.com
I guide companies and entrepreneurs to create better products, services and experiences. I do that by helping them know their customers better, focus on the key challenges and testing solutions with real users before investing.
I specialize in the cultural and design sectors and recent clients include organizations in the edTech, sustainable design and eCommerce industries.
K
K
Product ConsultantKeypath Education
- Melbourne, AustraliaFreelance
Product Consultancy project.
- Created a numerical model to prioritise opportunities which is used across the Product Team to save time and money
- Designed a validation process which includes quantitative and qualitative research
- Validated the opportunity for the development of four new Master Programs defining user personas and the most appropriate course content
- Introduced the company to new technological platforms which helped HR, UX and product teams
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Skills
- Service Design
- Research Insight
- Customer Research
- Interviewing
- Customer Journey
- User Journeys
- Product Roadmapping
- Product Owner
- Product Launch
- Product Innovation