EE Wembley Cup 2016 & 2017

  • Lucy Hutchinson
  • Jonny Mills

We collaborated with YouTube’s top gaming and football vloggers to create a first-of-its-kind YouTube series, The Wembley Cup. The 10 episodes documented two notable YouTubers, Spencer Owen and MiniMinter, on a journey to recruit FIFA legends to take each other on in live football final played at Wembley Stadium. The episodes included a variety of entertaining content including penalties with a gunk tank, goalkeeping on a flyboard over water - a jet-powered hoverboard as well as their mums competing at FIFA 17. To ensure credibility with these football fans, deals with EA and Microsoft provided six FIFA Legends (Fowler, Pires, Schmeichel, Carragher, Okocha, Kluivert) for the final and EE’s partner the FA lined up England legends’ David James, Stuart Pearce and Martin Keown. We were responsible for producing the match on event day, bringing everything together liaising with EA Sports, Game, Microsoft and The Bobby Moore Foundation, as well as EE’s 4 other agencies.