EFL - Together Against Discrimination

The Brief: EFL needed a consistent message that demonstrates to fans, that discrimination of any kind has no place in football. In the wake of the taking-the-knee demonstrations, there is no consistent demonstration of solidarity that unites both players and fans. Our Solution: The message needs to be clear and simple - Together Against Discrimination. This needed to be backed-up with an impactful, immediate identity which we brought to life with a monochrome, stencilled treatment evocative of protest signage. The only colour in the creative is the brand "Not Today or Any Day" yellow which gives prominence to the movement hashtag.