An award-winning Creative Lead from the Garden of England. My focus is predominantly on branding, experiential and identity, with a love of typography, bold colours and telling the story across multiple channels. I also have a side hustle, writing and performing funk, soul and rock’n’roll music with Concrete Natives - I’m the front man.
Projects
- Dell Technologies - Bett | Exhibition StandThe Project: Design and build experiential stand for Dell Technologies and Natural History Museum at Bett Education Technology Show. Deliverables: An immersible multi-channel experience including pre-event communications, stand design and build, Ambassador Suite branding, social campaign and post-event communications
- WWF - Climb For Your World | Brand IdentifierTeam Panda needed a mark that could build recognition for their fundraising campaign and we rose to the challenge. In partnership with running app Strava; WWF wanted everyone to use their fitness schedule to virtually climb Mount Sabyinyo in the Virunga National Park to raise money for the endangered mountain gorillas there.
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Projects credited in
- We're covered aren't we? - Pax8As pre-eminent purveyors of security and management software for the cloud, Pax8 came to us to ensure they are front of mind amongst their resellers. MSPs (Managed Service Providers) have a lot on their plates, managing the security of large numbers of clients. Security threats are constantly evolving at speed, leaving some MSPs (and their clients) exposed. We leant into this potentially prickly theme for the campaign, approaching ‘oversights’ in an empathetic way by telling an inherently human1
- EFL - Together Against DiscriminationThe Brief: EFL needed a consistent message that demonstrates to fans, that discrimination of any kind has no place in football. In the wake of the taking-the-knee demonstrations, there is no consistent demonstration of solidarity that unites both players and fans. Our Solution: The message needs to be clear and simple - Together Against Discrimination. This needed to be backed-up with an impactful, immediate identity which we brought to life with a monochrome, stencilled treatment evocative of1
Work history
Design LeadSimmons x Schmid
Strand, London WC2R 1LA, UKFull Time
Hands-on leadership of all creative output within a scalable department of permalance and freelance legends, delivering multi-disciplinary work across branding, integrated campaigns, sales enablement, account-based marketing, and employer brand. Current highlights including:
Creation of employer brand platform for YouView to attract and retain talent in the tech space to revolutionise how we experience television.
Launching English Football League’s ‘Together Against Discrimination’ campaign — an omni- channel initiative across social, in-stadia, television and merchandising to take a stand against racism and discrimination in football.
Multiple integrated campaigns for cloud service providers Pax8
Multi-channel content creative for Zebra Technologies
Currently working on a brand-awareness campaign for the International Federation for Equestrian Sports (FEI) to raise the profile and understanding of para dressage in the run-up to the Olympics at Paris 2024
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Creative LeadStudio Nature
London, United KingdomFreelance
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Skills
- Branding Design
- Branding Strategy
- Creative Art Direction
- Copywiting
- Photography
- Illustration
- Environmental Design
- Communication Design
- Concept Creating
- Client Presentation
Education
U
U
BA Honours Graphic Design and Visual CommunicationUCA - University of Creative Arts
- Maidstone, United Kingdom
Awards
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Best StorytellingWorld Exhibition Stand Awards
Silver Award for Best Storytelling, awarded to Dell Technologies stand at Bett 2019.
As Creative Lead on the project for OrangeDoor, I led the creative direction for the stand layout and stand narrative.
https://worldexhibitionstandawards.com/entries/dell-technologies-at-bett-2019/