Future Motors Ltd. | Brand Identity

Brand identity and website to support the launch of their revolutionary HVAC smart reluctance motors into the UK.

Logo Development
After the branding workshop, we had established that the mark needed to have a sense of progressive motion. In order to work as a marque, we needed to contain that movement within a recognisable shape. This container serves to convey that the brand holds the power of progress and is also reminiscent of a fingerprint - signifying the positive impact on the planet - a key focal point of the brand’s vision and values.
Website Development
We kept that sense of motion throughout the design of the website. Bright and optimistic, we chose a colour palette to set the brand apart from other HVAC motor specialists.
Branding and Livery
The identity is carried through consistently with the printed collateral - on recycled stock of course!

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Creative Lead
Designer