eGen - Electric Scooters

Working with eGen, provider of electric scooters and mopeds. Main goal was to create a responsive eCommerce across desktop and mobile devices to increase sales conversions, evolving the brand identity and tone of voice within the user experience design. Final aim was to communicate effectively to the audience a new transport that was reliable from a sustainable point of view and economical at the same time. On this occasion, I was working in the UI team together with the UX.