Elena Lo Piccolo

Elena Lo Piccolo

Digital DesignerLondon, United Kingdom
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Pip Jamieson
Nadine Grant
Tolu Atkinson
Elena Lo Piccolo

Elena Lo Piccolo

Digital DesignerLondon, United Kingdom
  • Web Browser based Mobile App
    Web Browser based Mobile AppDuring this second project with Bloomsbury Beginnings the main goal was to create a New Members Area for users to extend activity from face-to-face events to a scalable online resource, while redesigning key pages of the current website for a mobile app experience. On this occasion I was working in the UI team integrating the previous UX research and knowledge to have a full understanding of the new requirements.
  • eGen - Electric Scooters
    eGen - Electric ScootersWorking with eGen, provider of electric scooters and mopeds. Main goal was to create a responsive eCommerce across desktop and mobile devices to increase sales conversions, evolving the brand identity and tone of voice within the user experience design. Final aim was to communicate effectively to the audience a new transport that was reliable from a sustainable point of view and economical at the same time. On this occasion, I was working in the UI team together with the UX.
  • Paris Tourism Campaign
    Paris Tourism CampaignProject to build an engaging and impactful brand campaign that promotes tourism on the area and target audience selected. Focusing on the city of Paris and on couples looking for a romantic weekend I created a responsive website customised on the user needs together with visual identity and marketing campaign.
Projects credited in
  • Case Study: Responsive Web Redesign
    Case Study: Responsive Web RedesignUI/UX Design — Future of Electric Scooters
Work history
    UX/UI DesignerRED Academy
     - London, United KingdomFreelance
    • Design a responsive website to build an engaging brand campaign around Paris • Working on both UX and UI process, establishing a consistent visual identity • Research, rebrand, marketing assets and final prototype • Creating a logo that captures the direction, mood, tone and audience of the campaign
    UI DesignereGen
     - London, United KingdomFreelance
    • Design a responsive eCommerce website to increase brand awareness and sales conversion • Working alongside the UX team to deliver the best MVP • UI research, rebrand and final prototype • Taking into account features requested from the client such as test ride and interactive user journey
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  • Web Design
  • UX Design
  • UI Design
  • Mobile Design
  • Responsive Design
  • Digital Design
  • Presentation Design
  • User Flow
  • Storyboarding
  • Prototyping