We were challenged by Itaiquara Food Co to create a new product for them. The had the idea a line of pasteurized liquid egg. The know-how that we gained from Holster-Pad (see more at my portfolio) gave us even more knowledge and experience to create Eggbox Itaiquara. Doing extensive market research, we understood its dynamics, mapped competitors and defined the communication strategy, from creating the product name until the launch events throughout Brazil. The result: In a year, Eggbox became the second largest player in the market.