EGO! / Mantova, Italia

"There's the next generation in town!" For new start-ups, communication of their products is extremely important; but the way you communicate it is just as important! Abandoned the idea of ​​advertising banners, promotional posters and printed material, communication takes place interactively through the innovative technology that is at the base of our daily life. Different proposals of how to communicate an innovative product through the interaction with a traditional object reinterpreted as a communication tool, this is the study hidden behind the creation of these interactive t-shirts full of meanings. Ego was born from a project conceived by an Anglo-Italian team based on the Laura Sapiens company. EGO! Smartmouse has been defined as it stores your digital identity and especially your files allowing you to move between different computers and operating systems quickly.