El Latido del Campo | adidas

Turning stores into stadiums and heartbeat into a special promotion. We recreated in stores the emotion of entering a Big Match and we turn this emotion into special discounts. When trying the new Adidas boots in store, consumer would step into a sensor, activating an immersive and real experience that would perfectly replicate the exact sensation of a real player, stepping into the stadium, just before a big Match. Once immerse into the perfect big stadium experience, we measures consumer heartbeats to determine how big was his passion for football. And the faster his heart was beating, the biggest the discount he could get on the boots at the store.