Elastoplast - Bail to Succeed
Problem: In 2020 Skatebording will feature as an Olympic sport for the first time. Meaning a lot more people getting into the sport, and a lot more grazes and cuts.
Solution: Elastoplast reposition themselves to champion the improvers. Celebrating the bail as a right of passage to landing a new trick. Teaming up with famous skaters and skate companies to promote Skate First Aid and even launching limited edition plaster designs.