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Anys Lovell

Freelance Copywriter and Creative

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About me

Great writing is at the heart of every great project. It can make us think, help us to learn, entertain and motivate us to start something new. We use words everyday, in every part of life, and they deserve to be celebrated. It’s this belief in the power of words, a lifetime of bedtime stories and an endless curiosity that has led me to the creative industries. Today I work closely with clients and creatives helping them find the right words to bring their ideas to life.


  • Concepts
  • Ability to Produce Exciting and Concise Pieces of Writing
  • Brand Tone of Voice
  • Brand Identity Development
  • Social Media Content Creation
  • Writing
  • Copywriting
  • Content and Media Writing
  • Content Creation

Work history


Freelance Writer/Creative


Feb 2015
  • United Kingdom
  • Freelance
  • I currently work directly with agencies and clients to help them find the right words for their brand. Taking a collaborative approach to get the the heart of a brief and develop more effective, engaging solutions. My key areas of expertise are: Tone of Voice Content creation, including blog posts, articles, and social media posts Brand Identity development Brand stories Press releases


Freelance Creative

Tribal DDB London

Jun 2014 - Oct 2014
  • Melbourne, Australia
  • Freelance
  • Worked of part of a team on a project to launch the new, digital store for Telstra -Australia's biggest media provider - delivering written content and marketing materials including way-finding, blog posts, reviews, instructions and product demonstrations.




Apr 2011 - Feb 2014
  • London, United Kingdom
  • Full Time
  • Began my time with Start JG working across a range of clients including Barclays, Sport Relief, Virgin Media, Adidas, Gap and Scope. Projects included Print, Digital and content creation. I progressed to working on experiential briefs and acted as the lead content writer and creative in the development of a new app to empower Barclays employees, delivering workshops to clients to help highlight areas of concern and generate more collaborative, meaningful content.


Junior Copywriter

Archibald Ingall Stretton

Apr 2010 - Apr 2011
  • London, United Kingdom
  • Full Time
  • Worked on a range of Digital and DM campaigns for Clients including EDF and O2. I also developed skills as a content writer for various emails, blogs and articles for clients.



Bachelor of Arts (BA) Creative Advertising, 2:1

University of Lincoln

Sep 2006 - Jun 2009
  • Lincoln, United Kingdom
  • The course focused on the relationship between conceptual thinking, copywriting and art direction across a range of media including print, digital, and film. Over three years I also undertook placements at several agencies, including Leo Burnett, to gain a greater insight into how the industry was developing - particularly with the rise of social media - and how important it was to develop an effective strategy, whatever the brief, to ensure a strong solution, regardless of application. It explores the relationship between conceptual thinking, copywriting and design with the aim of helping students to develop an understanding of the integrated nature of effective advertising.



Digital Design - Gold


  • Whilst working for Start JG we picked up the Gold award for Digital design for our work with Barclays Retail. The aim of the project was to build brand loyalty from the inside out through a digital app and bi-monthly magazine, allowing staff to create their own content around issues they were passionate about.


Best at New Blood



YCN Student Awards

University of Lincoln