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Great writing is at the heart of every great project. It can make us think, help us to learn, entertain and motivate us to start something new. We use words everyday, in every part of life, and they deserve to be celebrated. It’s this belief in the power of words, a lifetime of bedtime stories and an endless curiosity that has led me to the creative industries. Today I work closely with clients and creatives helping them find the right words to bring their ideas to life.
Whilst working for Start JG we picked up the Gold award for Digital design for our work with Barclays Retail. The aim of the project was to build brand loyalty from the inside out through a digital app and bi-monthly magazine, allowing staff to create their own content around issues they were passionate about.