Rimmel London - 100% Waterproof Mascara

  • Anys Lovell

Problem: For many, make up is about helping us look and feel our best. So how do you achieve cut-through for a waterproof mascara that really works? Solution: Focus on real-life events that could ruin your look. Mixing humour with clever product placement to get customers re-evaluating their choice of product.

Outdoor posters positioned in area's where people socialise.
Unique product tie-in's
Additional ideas include:
- Sponsoring a 'Wednesday Night Weepy' at the cinema.
- Running topical Social Media campaigns based on weather/cultural events.
- Videos of models/celebrities taking on the 'Onion Chop Challenge'.