Pay Ray Website

  • Anys Lovell

Developing a voice, content strategy and writing the content for a new financial service.

PayRay are a new European financial service offering factoring and loans to SMEs. As a new service knowledge and credibility were key to gaining new customers.

Working with Oh My! Studio I developed a tone of voice positioning them as highly intelligent, thoughtful and open-minded.

The result was a website that felt like a guide to growing a business without the red tape and roadblocks of traditional banks. Combining light-hearted, benefit-led headlines and clear signposting to showcase products - with detailed explanations as to how each one could support a growing business.