We want them to feel like they’re having a healthy treat, but without giving up the taste, flavour and all the rest. Touted as a ‘better-for-you-cordial’, Elderbrook doesn’t pretend to be full of your five-a-day or give you Popeye’s muscles, but it is natural and has no refined sugar (unlike most other cordials you’ll find in the supermarket). We created a playful, illustrative identity which pokes a bit of fun of the super healthy and doesn’t take itself too seriously.