Elegant People for Nataal Media

  • Martyn Ewoma
  • Nathan Lee

The project was inspired by a subculture from Congo known as The Sapeurs, which I saw via a Guinness advert in 2014. I researched the origins of the subculture to inform my creative direction. I then shared moodboards with the stylist I recruited and made contact with Daily Paper to secure pieces for the looks. I studied the history of sub-Saharan African studio photography to inform the set design for the shoot. I then cast the models and photographed and retouching the project. Photography and creative direction Martyn Ewoma Styling Nathan Lee Styling assistance Jay Tagle Lighting Boxed Studios Models Mlungis Sibanda, Meluleki Sibanda