Elegant People for Nataal Media
The project was inspired by a subculture from Congo known as The Sapeurs, which I saw via a Guinness advert in 2014. I researched the origins of the subculture to inform my creative direction. I then shared moodboards with the stylist I recruited and made contact with Daily Paper to secure pieces for the looks. I studied the history of sub-Saharan African studio photography to inform the set design for the shoot. I then cast the models and photographed and retouching the project.
Photography and creative direction Martyn Ewoma
Styling Nathan Lee
Styling assistance Jay Tagle
Lighting Boxed Studios
Models Mlungis Sibanda, Meluleki Sibanda