Advertorial for Beats by Dre featured in the "Coming Thru" issue of Soccer Bible. After reading the theme of the next issue I came up with the idea of shooting Manchester City's Phil Foden in his hometown of Stockport. I had the idea of shooting him against the muted industrial backdrop dressed in high fashion sportswear infused looks to show the juxtaposition of his roots against his fame and success with City. After putting together mood boards I sourced a stylist and shot the project for the coming issue.
After researching Hackney Wick F.C. (a semi-professional football club that supports their local community of Hackney) I found out about a charity football match they were organising featuring some of the U.K.'s most prominent rappers and grime emcees. I secured a press pass for the event and photographed some of the artists in attendance as well as those playing. I then wrote an article for CLASH magazine about the event and music's position within wider debate about gang violence and crime.
Responsibilities including: - Contributing to morning briefing with overnight news from social media - Assisting photographers on shoots including shoots with Simon Pegg and Nile Rogers - Lead photographer on pieces for online and print including an interview and portrait series with comedian Gina Yashere at Underbelly Comedy Festival Southbank, a review of Katja Novitskova’s “Invasion Curves” installation at Whitechapel Gallery Pitching ideas for prospective news stories and photos Whilst undertaking this internship I personally asked to be trusted to be the lead photographer on some of the print and online stories. I gained a lot of insight from partaking in morning meeting, lunch discussion and assisting on some of the shoots my mentor had set up for me. I did, however, feel I could offer more and showed initiative by speaking to editors outside of my immediate mentorship and showing them my portfolio. In turn I shot the opening of Katja Novitskova's "Invasion Curves" installation at Whitechapel Gallery as well as shooting comedian Gina Yashere's show at the Southbank Underbelly comedy festival
Photographing England squad footballers Eric Dier, Kieran Trippier & Jack Butland for an advertorial with Soccer Bible, showcasing Nike's lifestyle trainers and World Cup boots
After developing a lookbook concept with London based OWN Fan Club, and sourcing a stylist, I photographed their first collection. It was then published online with HYPEBEAST
I wrote an article and shot an accompanying photo-essay about the U.K. government and media's perception of young black men. After street casting a model I photographed him in a range of metaphorical portraits which corresponded with the written article.
"Grime through the ages and the fashion that made it" was a concept I thought of and developed for Highsnobiety. The idea was to show the lineage of grime music's influence of U.K. fashion since the early 2000's. To achieve this I decided to feature established oldschool emcees and have them dressed in current trends and feature new-emcees in more oldschool trends. I enlisted the Wavey Garms team to style and we worked together to enlist a range of established subjects to include. I was then interviewed by Highsnobiety about U.K. fashion, grime and the mainstream media's relationship with both
I developed the concept for an editorial blending 70's vintage silhouettes with modern streetwear brands. I then enlisted a stylist and MUA as well as casting the models. I then secured publication for the editorial with Noctis Magazine (online)
I enlisted a stylist, cast the models and photographed a Fiorucci denim advertorial for the David Beckham print issue #10 of Soccer Bible. The looks incorporated a range of replica shirts Bechkam wore throughout his career in to outfits showcasing Fiorucci's denim range.
I came up with the concept of photographing and interviewing a range of grime MC's and UK rappers specifically from the Midlands. After recruiting all the talent I went to range of shows across the midlands as well as artists studios and local areas to photograph them and interview them about their music and the experience of trying to break in to the UK music scene outside of the London-centric bubble.
Shot and styled an editorial for Asics Tiger with the then number #1 in the world breakdancer. The editorial was inspired by the influence breakdance culture had on streetwear in early 90's New York.
After developing the concept for an editorial entitled "Underground", I shot and styled the editorial and recruited accomplished grime emcee Eyez to model. The editorial went on to be placed with Highsnobiety alongside a write up and interview with Eyez.
Editorial shot in collaboration with illustrator Brandon Morris for Noctis Magazine. The project saw me shoot the editorial before discussing with Brandon the most interesting ways to omit parts of the image for him to re-illustrate creating multimedia images.
I shot and styled a lookbook showcasing Umbro Pro-Training's range for Soccer Bible. The editorial was published by Soccer Bible online alongside an interview with me about my work and creative process. https://www.soccerbible.com/lifestyle/miscellaneous/2016/umbro-pro-training-lookbook-by-martyn-ewoma/
Whilst studying at Goldsmiths the elective modules I have chosen have been: Race, Empire & Nation, Post-colonial theory, and Social Media in Everyday life "a global perspective". Studying this subject matter has given me a more holistic understanding of the systems and processes through which society and culture in manufactured. In the creative industries this is crucial perspective because understanding culture and society is key to communicating ideas accurately to consumers. It has also given me a deeper understanding of the importance of authenticity and responsible representation. I feel my expanded political and sociological knowledge is also evident in my journalistic work.
I studied Visual Communications specialising in photography at BCU. The course focused on technical skills and production, collaboration and enterprise, research and audience and concept development. Whilst studying I demonstrated proficiency in all of these things by achieving 1sts in every module of final year whilst working with high profile clients to contribute to my actual portfolio.