Sludge Mag x Art of Football

Sludge magazine is an online platform centred around making politics palatable to young people. The platform engages with writers, artists and creatives from underrepresented backgrounds to showcase their talent, the nuance of their experiences and the impact of their actions. This campaign brought together women working across the sport and political landscape from different backgrounds in a celebration of the upcoming women’s Euros to show how they are all navigating obstacles and thriving in their fields. The shirts worn in the campaign were a labour of love, designed by Ayesha Brown, the founder of Offside Outlet and manufactured by Art of Football, a community based football brand. The classic design of the shirt bears reference to the “classic moments” in women’s football that the game was robbed of. Partly due to women’s football being banned in the U.K. for half a century between 1951-1961. Giving wearers the opportunity to be part of women’s football’s current classic era. The women photographed as part of this campaign are Nadia Whittomme, Amie Cripps and Um-E-Aymen Babar.