The Brief
Eliza is inspired by everything. She wanted to showcase some of the influences and references that helped shape the album, lyrics, music and her. She wanted all of this to explode out of the city she lives, London.
The Solution
I creatd a handmade quirky 3D collage featuring all her influences erupting from London. The pop up environment added an animated feel as if this had all just appeared around her. This fed nicely into the collage aesthetic for the rest of the album art. It also worked perfectly for the TCV and variety throughout the campaign.
The Credits
Eliza Photography X Andrew Whitton. TV Spot X Addiction Entertainment. Still life photography X Anna-Maria weber
My role X Senior Art Director
Key skills X Campaign concept / Art Direction / Design / Illustration / Set build
