Simon Helm

Creative Director

London, United Kingdom
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Projects credited in

About me

A highly conceptual, multi-skilled and extremely motivated Creative Director with solid creative, art direction, design and branding background in luxury, fashion, retail, music and youth sectors having worked at some of the biggest, most exciting and respected brands and agencies in the world. With over 20 years experience in advertising and design, my skill set and experiences are broad. Starting out in youth and music (MTV, Virgin, Parlophone, EMI, Ministry of Sound, Nike) moving towards luxury and premium brands (Selfridges, Hugo Boss, Lacoste, Coty Fragrances, Häagen-Dazs, Gucci, Watches of Switzerland). I have worked both client-side and agency-side for huge brands and small studios as an art director, design director, head of design, head of art and now Creative Director. I work strategically in an integrated way across all platforms from traditional print / TV through to social, content and experiential. I work across the board from concept through to production. Brands I have worked in-house at: Selfridges, Ministry of Sound, EMI, Parlophone & Virgin Records. Brands I have worked agency-side with: Hugo Boss, Gucci, Lacoste, Coty fragrances, Häagen-Dazs, Converse, Nike, P&G Lifestyle and Prestige Fragrances, Watches of Switzerland, Cazenove + Loyd, Gillette, MTV, Mexx, Marie Claire, Harrods, Reebok. I believe in working collaboratively, uniting the diversity of talent and knowledge within a team to create work that is brave, effective, disruptive, beautiful and different. The work we create is a collaboration between the team, the client and myself. We all play vital roles in creating exciting work and we all share the success at the end. No egos, just focused, excited individuals working hard together to create great things. Collaboration ensures the work isn't limited to my abilities. It ensures results that aren't expected and can't be predicted. This is what I work for, it's what keeps me up at night and wakes me up in the morning.

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  • Creative Direciton
  • Art Directing
  • Design
  • Branding
  • Advertiseing
  • Retail
  • Art Direction/copywriting/creative/digital/build/campaigns
  • Design/art Direction/creative/concepts/idea
  • Concepts/conceptual/art Direction/creative
  • Art and Creative Direction

People I’ve worked with

Companies I’ve worked with

  • Grey London

    Grey London

    • Advertising
  • 0

    007 fragrances

    • M

      Morph Retouch

      Work history


      Creative Director

      Grey London

      Jun 2017
      • London, United Kingdom
      • Full Time
      • Following huge successes on the 007 fragrances accounts and in recognition of my vast development whilst at Grey, I was made Creative Director on Coty Lifestyle Fragrances. I lead, direct and manage creative teams, visualisers and designers on the 007 & Bruno Banani accounts. I still work as a hands on creative also. From briefings through to the final solution, I push for the highest standards in creative and craft. I'm heavily involved in production and post production for film, animation and photography. I manage the creative process, sell in the work and collaborate with the client and licensors to achieve creative goals. I oversee all creative and art direction on set at photoshoots and film shoots, always nurturing younger creatives.



      Grey London

      Feb 2014
      • Full Time
      • Working as a Senior Creative on the P&G Global Prestige and Lifestyle fragrance brands — Hugo Boss, Gucci, Lacoste, Mexx and 007. I also worked on other luxury brands within the agency, from Watches of Switzerland, Haägen-Dazs, Gillette & Emirates. Working in a core specialised department, I collaborated across the board bringing unconventional thinking, breaking category conventions, creating hugely successful results. Each project allowed me to collaborate with, and direct ,other creatives and designers alike. Here I got the chance to work with Michael Jacovides (Global CD), Ben Clapp (ECD), Nils Leonard (CCO), Cathy Hutton (CD) & Alan Aboud (ECD), all of which have influenced me and taught me a more than I tho0ught possible.


      Head of Art


      Sep 2013 - Feb 2014
      • London, United Kingdom
      • Full Time
      • As Head of Art, I was responsible for the agency's visual output, pushing the craft as far as possible. I continued to inspire, manage, direct and influence the team with clear vision and unflappable enthusiasm. It wasn't that hard because the team at Fold7 are amazing.


      Senior Creative


      Jul 2012 - Sep 2013
      • Full Time
      • During my time at Fold7 I completed my transition from design to advertising. Utilising all my skills whilst there, I worked across the board on each and every project in the building, whether it was overseeing design & art direction to running my own accounts. The impact of my work at Fold7 raised the bar for the agency, inspiring future creative output. I even re-branded and refreshed the agency's visual communications. I worked collaboratively across the agency, overseeing designers, creatives and motion graphics. I also worked as a hybrid Senior Art Director/Copywriter on my own accounts. The success of my work saw me promoted to Head of Art. Clients worked on: Fold7, Gumtree, Marie Claire, Cazenove + Loyd, Harrods, Upbeat, London TV, Ministry of Sound, Hed Kandi & Eat. I LOVE Fold7, I had a great time there.


      Senior Art Director


      Aug 2011 - Sep 2012
      • London, United Kingdom
      • Freelance
      • Freelance Senior Art Director for various agencies including Intro, Frukt Comms, Parlophone, Virgin Records & Brave, Billington Cartmell & Fold7.


      Design Director

      The Brand Union

      Sep 2010 - May 2011
      • London, United Kingdom
      • Full Time
      • Directing a team of between 3 & 10 people. Responsible for the creative development and output of the Glamour cigarette brand. Glamour is the No.1 female Superslims cigarette brand in the world forming part of the JTI portfolio. As part of a team consisting of Strategists and Creative Directors and Client Directors, our main role was to manage the shift of the brand to a more premium positioning. This involved a lot of client facing, presentation and communication. The team I lead consisted of 3D Product Designers, Interior Designers, Copy Writers, Retouchers, Mid Weight and Senior Designers and various freelancers. I lead the design development, idea generation, creative stimulation, growth and management of the team. I managed the projects, briefings, timings and delivery of all work.